You have people that are going to be pushing themselves way too hard. So you have these two different types of people. Like if we go back however many years ago, when fitness was first starting, people would come in and they’d be, it’s very new, it’s fun. And what is the value do you think of doing these assessments in general and giving people, what’s the point of it all? So way back in the day before CrossFit, like nobody tested anything.So, I mean, the question is what do people, where do they want to go? What do they want to do? And the way that we look at it is always that assessment is the first step, right? And then, you know, the way we do the assessments, people do it in all sorts of different ways, but it is always a first step. We can sit down with a client and then we can map out this game plan. So people get incentivized to maybe want to get better because they see where they’re at.Īnd then we have this bridge, which is the goal setting session, which we have this from the assessment we kind of know what’s going on. So when we look at like the model, we have the assessment phase, which gives us our starting point and also creates incentivization. And the reason assessments are important is because they give you a starting point, right? And from there we can map out a game plan. I mean, testing in our model, it always starts with assessment, right? So we say the word testing, we’re trying to get away from that word just because people kind of can get nervous about it, but it’s assessment. And so I’d like to start off with, you know, why is it important that gyms test their clients’ progress in physical skills and fitness, even if their clients are maybe just coming in to lose weight or some other goal? AGuard’s coverage options are designed to keep you safe. You can also get access to healthcare insurance, discounted AEDs and discounted background checks. AGuard offers coverage for functional fitness facilities, mixed martial arts gyms and even events and competitions. ![]() Two-Brain Radio is brought to you by AGuard, providing elite insurance for fitness and sport. ![]() In this episode of Two-Brain Radio, Chris talks to Nathan Holiday of Level Method about how gym owners can use testing and assessment to help clients accomplish goals. To retain them, you have to provide results and you have to show clients that they’re actually progressing. Clients who don’t cross goals off their list will leave your business.
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